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Google tries to upstage Apple with latest devices.

shriram | 16th October 2014 | Business And Economy
Google tries to upstage Apple with latest devices.

    Google is coming out with bigger, more expensive versions of its Nexus phone and tablet to attract more of the affluent consumers who faithfully buy each new generation of Apple's iPhone and iPad.
The Nexus products, which will hit store shelves in November, also will compete against a variety of other phones and tablets that run on the free Android software, including popular devices made by Samsung Electronics.
Both of the Nexus devices will run on a new version of Google's Android operating system.
The latest Nexus 9 tablet, made by HTC, features a nearly 9-inch screen two inches larger than the previous version. The device also will cost considerably more, with prices for the Nexus 9 starting at $399 74 per cent more than its predecessor.
That's still USD 100 less than the starting price for the current iPad Air, which has a nearly 10-inch screen.
Consumers can dramatically lower their upfront expense for the Nexus 6 by locking into an Internet data plan with any of the wireless carriers that will begin selling the phone next month. The carriers include AandT, Verizon, Sprint and T-Mobile in the US Google's own Motorola Mobility is making the Nexus 6.
The dramatic price increases on the Nexus devices represents a strategic shift for Google. The Mountain View, California, company traditionally has hailed the Nexus line as state-of-the-art products available at more affordable prices than Apple's devices.


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